Webcast

Webcast

Research Update: CRM Usage

May 15, 2015

 

The CRM promises enormous potential for improving sales organization productivity, but companies have had mixed success in leveraging CRM to drive transformational sales effectiveness improvements. This research attempts to understand CRM's impact on sales organization effectiveness, identifies what drives successful CRM deployments, and prioritizes where organizations can improve their utilization of CRM.

 

Results from our recent survey will enable sales leaders to assess their organization's CRM use and identify sales effectiveness-impacting improvement opportunities. Specifically, we examine:

  • CRM's impact on selling activities (e.g., account management, targeting, lead generation, lead management, selling team coordination, sales conversion)
  • CRM's impact on selling results (e.g., existing account retention and penetration, new account acquisition, pricing)
  • CRM utilization
  • Management's priorities in using CRM to impact sales effectiveness Key improvement areas for CRM adoption
  • CRM's impact on essential management activities, including targeting, opportunity identification, pipeline management, activity tracking, sales and marketing coordination, sales process efficiency, performance reporting, coaching facilitation, incentives reporting, and communication management.

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Webcast

Webcast

Flipping the Sales Force

May 11, 2015

 

Teaching and selling share common challenges. That glazed look in a reluctant prospect’s eyes? It’s surely familiar to teachers, who, like salespeople, too often lecture instead of interacting. Bueller? 

 

Just as sales forces are rethinking how to engage customers, educators are similarly innovating in the classroom. In both cases, technology is playing a crucial role. The “flipped classroom” is among the most interesting of these innovations. Flipping the classroom inverts traditional knowledge delivery – pushing lecture content online, and reserving classroom time for interactive learning activities.

 

Likewise, sales forces are embracing the flipped classroom in ways that affect interactions both inside and outside the firm. In this webcast, we’ll review the innovation underlying the flipped classroom concept, explore how it can help sales forces, and learn from practitioners implementing flipped classroom principals with sales organizations. 

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Webcast

Webcast

The Top Sales Planning Best Practices for 2015

May 04, 2015

 

How do you know if your sales plans are delivering on their promises? What if you need to make course corrections or new opportunities are presented? Are you ready to answer these questions? 

 

Every year, it’s the same cycle, you model the right territories, set quotas, model variances, build plans, and have an amazing sales kick off. Now what? Are your sales reps actually motivated and engaged? Are you under / over capacity or did you set the wrong targets? Is there finance and sales friction on what the numbers should be?

 

Learn how your organization can be on a proven path to rapid results with the right processes, people and technology. Specifically, we'll explore important considerations such as:

 

  • Integrated Planning
  • Holistic Sales Performance Approaches
  • Adapting to Market Changes
  • Change Management & Collaboration

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Webcast

Webcast

How to Build Business Awareness and Drive Sales Productivity

May 01, 2015

 

If you’re a sales leader, you understand how vital it is to improve sales productivity. Listen to this webinar in which Joe Galvin, Chief Research Officer of the MHI Research Institute, shares the latest data on productivity drivers that support sales leaders in making decisions about strategic investments to drive sales productivity, including:

  • The evolution of marketing’s contribution to sales
  • Achieving a knowledge advantage: how technology enables collaboration
  • How organizations measure and address new hire time to performance

Insights shared in this webinar are based on data from the 2014 Sales Performance & Productivity Study. The 2014 results featured the theme “Building Business Awareness.” In this presentation, you will learn frameworks for addressing business awareness through operations, enablement, training and technology.

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Webcast

Webcast

Research Update: Measuring Sales Managers' Effectiveness

April 20, 2015

 

Sales managers crucially influence overall sales force performance. How do firms ensure managers are measured on the most impactful metrics?

 

Results from our recent survey explores how firms define and measure the effectiveness of their first-line sales managers (FLSMs). Specifically, we examine:

  • What tools and processes are used to define, measure, and assess FLSM performance?
  • Which measures of FLSM effectiveness are most important?
  • Do FLSM incentive compensation plans use consistent performance measures?
  • What gaps exist in firms’ FLSM performance measures?

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Webcast

Webcast

Beyond the Commission: Staying Ahead of the Sales Performance Management Maturity Curve

April 17, 2015

 

In many companies today, the sales department is managed independently of the Human Resources function. Sellers are naturally different in that they hold more of the fate of the company's fortune in their hands than any other line of business. 

 

Join Peter Ostrow, VP and Group Director at the Aberdeen Group, to learn how organizations can adopt a more sustainable and mature approach to running a successful sales organization. In this webcast, you will not only learn how best-in-class organizations deploy and support the automation of traditional compensation management (ICM), territory and quota solutions, but also what leading-edge trends and new technologies they are adopting to ensure they stay ahead of the sales performance management curve.

 

Key Takeaways:

  • Why the link between sales employee satisfaction and overall enterprise performance should matter to you
  • Surprising data about the true cost of sales turnover
  • Non-cash incentives: should I bother?
  • When sales reps can handle more data than you ever thought possible
  • Why Mr. Spock would have made a better sales leader than Captain Kirk.

 

You will also hear from Fred Sass, Worldwide Marketing Executive for IBM Sales Performance Management, who will share how leading organizations are gaining a competitive advantage, increasing revenue and driving growth with sales performance and incentive compensation programs.

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research brief

Research Brief

Research Brief: Sales Forecasting Effectiveness

April 08, 2015

 

This research examines our recent study of emerging trends and best practices for sales leadership as it relates to sales forecasting in business-to-business organizations. We identify core practices, processes, and resources considered essential to forecasting; reveal factors that contribute to effective sales forecasting; and determine how salespeople and managers interact in sales forecasting initiatives.

 

Specifically, this research addresses issues such as:

  • What formal forecasting processes are used?
  • What kinds of performance are forecasted, using what planning horizons, and with what frequency, using what inputs?
  • How accurate are sales forecasts, and what factors influence forecast accuracy?
  • Who within the firm directs sales forecasting efforts, and who is most vested in their accuracy?
  • How do management and sellers interact when preparing, reviewing, and assessing forecasts, and how does their respective involvement influence forecasted results?
  • How do firms differentiate between pipeline management and sales forecasting?
  • How do forecasting efforts relate to the core sales process categories of call management, opportunity management, customer management, and territory management?
  • How are firms developing forecasting skills within the sales organization?

 

An initial review of findings was also featured in a webcast, which may be viewed here:

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Webcast

Webcast

Incentive Compensation Design: Factoring Forecast Accuracy Into Your Plans

April 02, 2015

 

How much will your organization sell this year? Who will sell it? When? And at what margin? Being able to answer these questions not only helps you set investor expectations, it enables you to implement accurate sales quotas, design effective compensation incentives, and drive performance.

 

Join Donya Rose, director at Towers Watson, for a discussion on forecast accuracy and the impact it can have on your compensation plans—and sales performance as a whole.

 

Anaplan’s sales solutions expert Kevin Gray will also be on hand to answer questions, including:

  • How does forecast accuracy affect compensation plan design? 
  • What can you do to make your quotas more accurate, even when your sales forecast accuracy is just what it’s always been? 
  • How about forecast accuracy as a sales incentive measure? If it’s so important to the business, should we incentivize it?

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Webcast

Webcast

How to Drive Predictable Inside Sales Results

March 30, 2015

 

This webcast features business leaders from TinderBox and Angie’s List describing how their firms drive predictable sales results. Areas of focus include creating a repeatable process, developing effective messaging and value delivery, and ensuring consistent messaging.

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Webcast

Webcast

Why Leave Revenue Growth to Chance?

March 26, 2015

 

Industry research illustrates emphatically that effective selling is being disrupted by more forces than ever before. Against this backdrop of increasing change, there are literally hundreds of ideas and solutions that potentially could improve the capabilities of your sales organization. And so, in today’s world of hyper-change, what does the rational sales leader invest in to drive improved performance?

 

Before surveying the daunting array of sales improvement alternatives and investing in one or more of them, it’s valuable to pose a simple question:

 

What do YOUR sales people actually need to be good at?

 

Until you’re able to answer this question with a high level of validity, most of the investments in performance improvement are largely educated guess work. In this ground breaking session, we will challenge conventional “best practices” thinking as well as introduce a new paradigm for continual sales improvement. 

 

This webinar will present a cutting-edge, data-driven approach that allows today’s Sales Leader to get focused on the highest payback areas for performance improvement. By aligning talent analytics, adaptive learning, and sales enablement, sales organizations can make intelligent, focused investments in human capital - that have highest probability of impacting specific sales and business goals.  

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